Roger Box departs digital experience position at Clemenger BBDO for agency lead role at Google

Clemenger BBDO, Melbourne’s director: digital experience Roger Box has departed to agency to take the agency lead role at Google, based in Melbourne.

Box, who was one of the leading architects behind the multi-award-winning and world-acclaimed American Express ‘Small Business Saturday’ campaign, joined Clemenger BBDO in August 2013 from a vice-president role at Digitas, New York.

At Digitas New York, one of the world’s top digital agencies, he led the massive American Express account. The ‘Small Business Saturday’ campaign won nine Cannes Lions in 2012, generated US$5.5 billion in sales and achieved extraordinary national and international engagement and awareness.

It was Box’s second stint at Clemenger BBDO Melbourne, having worked as an account director at the agency a decade ago.