Rock musician James Reyne fronts new online film for Coopers Australian IPA via Firme Agency
Following on from the success of the Coopers 20/20 Vintage Ale online film. For the second year in a row, FIRME Agency has been tasked with creating and producing another film instalment to help launch Coopers newest limited edition NPD – Australian IPA.
Says Kate Dowd, national marketing manager, Coopers: “Australian IPA celebrates Australia’s natural strength and resilience. It is our first release post-COVID and our return to what we love, those valuable and shared moments of being with mates.
Says Rob Garwood, creative director, FIRME Agency: “It was a big few weeks from concept to creation, and we are honoured to work with such an iconic Australian brand and to be entrusted again with producing such an important piece of thirst-quenching work for the family at Coopers.
“Thank you to all crew and cast that came together in record time to bring this complex production together in a year where, well, let’s face it, we all needed a drink.
“The success of this multi-channel campaign and product launch is the result of multiple agencies working together toward a common goal to support the magical packaging design from the team at TABOO.”
This full-flavoured IPA is more hoppy than skippy and is on shelves and on taps around the country now.
Coopers. Australian born and brewed.
Client: Coopers Brewery
National Marketing Director: Cam Pearce
National Marketing Manager: Kate Dowd
National Trade Marketing Manager: Jacqueline Whybrow
Beer Champion: Adrian Clark
Creative agency: FIRME Agency
Creative Director: Rob Garwood
Senior Copywriter: Kirsten Twigg
Production Company: FIRME Agency
Director: Rob Garwood
DOP: Danny Pope ACS
Photography: Woody Gooch
Producer: Coralie Tapper
Production Manager – Sarah Campbell
1st AC: Tom Brooks
2nd AC: James Campbell
Gaffer: Datson & Co.
Talent: James Reyne
Talent – Leon Cain @ Kubler Auckland
Post Production: 3P Studio
Offline / Online Editor: Georgia Mackay
Colourist: Justin McDonald
Sound Designer: Ross Batten
9 Comments
Bragging about short turnaround times is such a weird flex. So you spent 3 minutes on the ‘idea’ and script (cut and paste from the brief), but needed 3 days to shoot it? 3 days? For that? It’s so incredibly awkward. The interactions (obvs filmed separately) were cringe. And poor James trying to get through that awful dialogue – you can see his pain. Big fan of the beer, but this is everything that’s wrong with ads that tick all the client’s boxes – they’re utterly boring.
Coopers is one of my fav Aussie brands but unless they start doing amazing, unique ads, it’s better that they go back to doing zero ads like they used to
No good.
Last! drinks, this is a waste if an opportunity. Next.
They paid for the song? but only used half a nanosecond of it!
James high-tailed out of Drama School at the end of our 1st Year – rightly, coz the course was shite and then went on to form Australian Crawl – so I reckon he did a great job here with a lousy gig… a falcon turgid script with one good line in it (more hoppy than skippy, I think). Sorry, but as a beer lover, IMHO this lacks appetite appeal.
Is it me or have we been drinking in pubs for a year already? Sure there’s the ‘occasional’ lockdown in certain states, but I don’t think that’s top of mind with the average Aussie today – especially compared to overseas. Feels weird to take pride in the quick turnaround when the ad feels old already.
Seriously what a waste of money. Coopers you should ask for your money back.
Great Aussie Icon, great Aussie beer..thanks James, good one 👍