RMG Connect rolled into JWT – Ashadi Hopper to national creative director, digital and direct

RMG Connect has official merged into JWT Sydney, resulting in RMG’s creative director Ashadi Hopper (illustrated left) being named JWT’s national creative director, digital and direct.

Hopper told CB: “This integration kicks off the new decade for us in the best possible way. I’m looking forward to working alongside Angus and Muntzy to develop our offering and expand our digital credentials across an enviable portfolio of brands.” 

“JWT Sydney and RMG Connect have been working closer and closer together over the past two years – with full integration being both a desire and a natural outcome,” says Noel Magnus, CEO of JWT Australasia.

Since Magnus (pictured below) took the helm of JWT Australasia just over two years ago,JWT Sydney and RMG have partnered on a number of highly successfuldigital and below-the-line campaigns – among them, the highly awardedKit Kat Chunga campaign for JWT client Nestlé.

Thisintegration augments JWT’s already strong digital offer in itsMelbourne and Auckland offices –  CityGT iPhone App for Vic Roads andFord New Zealand’s Social Media campaign being recent stand outcampaigns. 

Says Magnus: “I see it as absolutely essential forJWT’s long term success that we go to market with a one stopcommunications shop – a multi disciplinary agency covering Mainstream,Digital/Direct and Activation. 

“Digital is a core part ofour offering – not merely an afterthought, as in many other agencies -it has a legitimate place at every discussion point along ourcommunications development process.” 

JWT is soon to announce senior appointments in digital account management and digital strategy .