Rip Curl launches ‘My Bikini Collection Showcase’ promotion video via Cos We Can
October 24 2012, 1:04 pm | | 6 Comments
Directing duo Cos We Can, made up of Fran Derham and Clare Plueckhahn, were commissioned by Rip Curl to put together digital content in promotion of their 2012/13 ‘My Bikini Collection Showcase’.
Shot on Red and 5D, the clips show off the range and also tap into the feeling of wearing a bikini by capturing the sexy, fun, girl moments of Rip Curl team rider Alana Blanchard and Mexican model Alejanda Guilmant.
‘The My Bikini Collection Showcases’ gives prospective buyers a good idea of how the bikinis look like on, the ‘Design Behind’ clip looks at the inspiration behind the collection and the ‘Behind the Scenes’ shows what happens when a bikini shoot on Namotu Island gets hit by a Cyclone.
6 Comments
Best ad of the year.
I am particularly impressed by the way they ‘tap into the feeling of wearing a bikini’. Anyone else would have just shown hot babes wearing them in the sun and surf.
Thats why it took a directing duo to execute, too much to handle for any lone director…
vdo’s too short
I pitched this campaign to Kleenex ages ago.
Unf