Rifle partners with Digital Turbine to transform mobile brand advertising in Australia

Rifle, a leader in brand partnerships, has today announced its exclusive agreement with Digital Turbine, a premier mobile video advertising platform recognised by top global brands.

The collaboration aims to empower brands and agencies across Australia to unlock new growth opportunities by leveraging Digital Turbine’s premium mobile campaign capabilities, connecting them with over 1 billion monthly unique users, and utilising its Software Development Kit (SDK) footprint representing the world’s leading apps.

Digital Turbine, through its acquisition of AdColony in April 2021, has solidified its leadership in mobile video advertising, offering unique and immersive creative experiences that drive impactful brand outcomes. The company’s partnerships with the world’s largest mobile operators and devices enable it to package unparalleled mobile data, forming highly targeted audiences available directly through the DT Exchange. This market-leading mobile exchange features 100% direct, brand-safe app inventory, ensuring advertisers reach high-quality, engaged audiences.

Says James Rogers, VP brands, APAC of Digital Turbine: “We are excited to collaborate with Rifle to enhance mobile experiences in Australia. With our technology and Rifle’s strong expertise in sports, gaming, and entertainment channels, Australian brands can look forward to seeing more innovative and engaging in-app experiences.”

The partnership with Rifle will enable more access to Digital Turbine’s mobile advertising technology to Australia, providing brands and agencies with the tools to drive innovative solutions in their target markets. By combining Rifle’s local expertise with Digital Turbine’s innovative mobile solutions, this collaboration will redefine how brands connect with consumers, driving value and growth across the digital landscape.

Says Andrew Christopher, managing director, Rifle: “We’re thrilled to partner with Digital Turbine in Australia. With our strong presence in the local gaming sector and the exclusive integration of Digital Turbine’s leading mobile advertising solutions, we’re confident we have the capabilities to help Australian brands and agencies create powerful mobile campaigns that captivate audiences and achieve their growth objectives.

“This new expansion to our gaming portfolio will integrate seamlessly with our other core pillars of sports and music, positioning Rifle as the go-to partner for brands seeking expert guidance and innovative solutions across the top three pillars of consumer entertainment.”