Richards Rose retains Mitsubishi Motors; extends partnership for future growth

Following an extensive marketplace review, Mitsubishi Motors Australia Limited has reappointed incumbent Richards Rose to a long-term agreement, extending the partnership that began in July 2016.

Mitsubishi Motors Australia was a key foundation client for Richards Rose, founded in 2016 by Digby Richards and Adam Rose. Since then, MMAL and Richards Rose have won six Effies, the most of any automotive manufacturer in Australia.

“Mitsubishi Motors Australia are pleased to continue our long-term partnership with Richards Rose. We are excited to work with Richards Rose to continue to deliver effective award winning creative” says Sam Wight, Mitsubishi Motors Australia, general manager of marketing and corporate affairs.

Says Digby Richards, CEO of Richards Rose: “Both Adam and I, and our entire team, are delighted to extend our successful partnership with Mitsubishi Motors Australia. We put a lot of value on enduring partnerships and being a genuine extension of our client’s marketing team and capability. We are very proud of the work we have done together to help the business grow. A big thank you to the Mitsubishi Motors Australia team and their continued confidence in Richards Rose to help them take on what will be a very dynamic time for the mobility industry.”