Kailis and Rhythm launch 2024 campaign ‘Enigma’

After a successful two-year ‘Rise’ campaign, 2024 saw Kailis Jewellery return to the team at Rhythm for a fresh campaign direction. The resulting work aims to capture the complex nature of what it is to be human.

Kailis Enigma is a celebration of the emotional journey that is life. It shows how we are all complicated and, at times, contradictory beings. This is not a bad thing. For it’s the contrasts and imperfections found in every personality that makes it interesting and special. Something unique and beautiful formed from imperfection – just like a pearl.

The production was all about bold style, rich in both colour and contrast. The campaign was shot in multiple regional and local locations, making use of mixed media to amplify the theatricality of the performance. All design and post-production work was completed at Rhythm’s Subiaco studio. The campaign will launch across Australia, Oceania and Fiji.

Credits
Creative and Production: Rhythm
Client: Kailis Jewellery – Tanya Tindall, Eithne Healy and Alannah Briggs
Creative Director: Adam Rule
Copywriter: Gordon Haynes
Art Director: Stef Langton
Art Director: Jess Sutton
Senior Project Director: Chanel Hardcastle
Executive Producer: Candice Shields
Producer: Adam Keogh
Production Coordinator: Jake Coombes
Photographer: Jason Capobianco
Director: Adam Rule
DP: Tim Fitzgerald
2nd Unit DP: Justin Griffiths
Stylist: Georgina Kar
Make-Up: Kate Farmer
Hair: Brittany Mason
1st AC: Brianna Trinidad
Digi Op: Michael Tartaglia
1st Assist: Jack O’Grady
Gaffer: Dan Spiggs / Nick Valentini
Editor: Adam Rule
VFX: Joshua De Boer
Colourist: Danny Scotting
Assistant Editor: Gemma Rule
Sound Design: Justin Braine
Music Composition: Andrew Wright
Gear: Raz Rentals