Rhonda returns to her highschool reunion in latest spot for AAMI via Ogilvy Melbourne
August 19 2013, 11:25 am | | 12 Comments
AAMI Car Insurance has extended the popular campaign featuring Rhonda and Ketut via Ogilvy Melbourne.
In the latest spot Rhonda returns to her high school reunion and receives some ‘good attention’ as an AAMI Safe Driver.
Chief Creative Officer: Steve Back
Creative Group Head: Nicholas Desira
Copywriter: Lenna Boland
Art Director: Jesse McCormack
Group Account Director: Matt Rose
Senior Account Manager: Toby Gill
Strategy Director: Eugene Catanzariti
Executive Manager (AAMI) Marketing: Richard Riboni
Director: Tony Rogers
Producer: Jason Byrne
Production Company: Guilty
Post Production: The Butchery
12 Comments
Is it just me or has the execution now become the brand here?
That’s laugh out loud stuff.
Gotto love Tim Toogood.
Many years ago realestate.com had a campaign with a guy with a huge afro. People liked it so we had to use this guy in future campaigns. There was equity in it we were told. So we cranked out a campaign that leveraged the character. It was crap. This is similar. It lacks an idea. It offers no reason to buy. It’s a distraction. But for most desperate clients anything that registers is worth pursuing even if it’s crap.
Shockingly poor.. Charmless and over engineered
Thank God for the new ECD. This could have been crap.
Rhonda has jumped the shark.
“I’m flogging a dead horse”
officially bored.
My partner used to laugh her head off every time Rhonda came on. Then she saw this new one the other night and said “oh my god that is just terrible what have they done”. Hard to disagree.
Indeed. What have they done! Sympathetic character and brand awareness becime bimbimbo with no taste and no positive brand connection. Sad.
Whats the name of the hot but snarky blonde in this ad?