R/GA founder/CEO Bob Greenberg to headline Australia’s inaugural Creative Fuel conference

June 5 2014, 11:05 am | BY Ricki Green | 3 Comments

BobGreenberg_CMYK_4x6_300dpi.jpgCreatives: prepare to be inspired. Bob Greenberg, founder/chair and CEO of R/GA, will keynote at the inaugural Creative Fuel Conference taking place at Eveleigh’s Carriageworks on Monday 28 July.

 

Says Jodie Sangster, Creative Fuel CEO: “Creative Fuel is an eclectic new event that’s been developed by creatives for creatives. We are delighted to have a legend like Bob to open this event for the local community.”

 

The one-day Creative Fuel, devoted to invigorating the creative spirit, will delve into art, science, original thinking and the convergence of creativity and technology amongst other things.

Creative Fuel features nine of the world’s hottest creative leaders today on topics like ‘brand storytelling in the future of advertising’ and where ‘neuromarketing fits in the creative process’ plus ‘moments in creativity’ with an artist/musician, gallery owner director/photographer and digital director.

 

Says Sangster: “Until now, there have been very few events in Oz which have allowed the creative community to learn from the most inspiring, illuminating, global creative leaders here and overseas.”

 

Says Paul Middleditch, director: “There’s some incredible people speaking. Ultimately, there’s such diversity and so many really great minds, absolutely you can’t miss it.”

 

Says Dylan Taylor, creative partner, The Dylan Agency: “I’ve put my mind to it and apart from heading off to a small provincial town in the South of France, there’s nowhere else to see a line-up of speakers like this. Creativity is what fuels our industry and Fuel has a fantastic line-up. Now if I can just scan that crowd sourced 3D Printed QR code…”

Fotor060585819.jpgThe speakers are:

  • Bob Greenberg, founder/chair/CEO of R/GA (USA). Bob’s presentation will look at four fundamental transformations for the connected age.
  • Roger Dooley, Author (USA). The author of Brain Influence: 100 Ways to Persuade and Convince Consumers with Neuromarketing will speak about how neuromarketing fits into the creative process and why market research is often wrong.
  • Terry Savage, Chair of Lions Festivals, Cannes Lions Festival of Creativity (Australia) and Mark Lollback, CMO Australia and New Zealand McDonald’s (Australia). Terry and Mark will co-present on what it takes to win a Lions.
  • Paul Middleditch, Director (Australia). Paul will be speaking about the ‘Genesis of Creativity’, looking at brand story telling in the future of advertising and methodologies/dissection of successful works.

  • Jeffrey Darling, Partner/Director DP Moths Projects (Australia). One of the world’s most successful creative directors, Jeffrey will help the audience understand the creative process and how to overcome its challenges.
  • Vanessa Zuppicich, Creative Director, MTV Brand and Commercial (Australia). Vanessa will take the audience through the success of her recent experiential marketing campaign where MTV Balls took creativity to the next level.
  • Andy McKeon, Global Customer Marketing Lead, Facebook (USA).  Andy will talk about how to represent your brand on Instagram more creatively.

 

Moments in creativity: Reg Mombassa, Ian Lyons, Jeffrey Darling and Trevor Harvey

 

In between the speaker sessions there will be ‘creative moments’ to enjoy. Well-known artist and musician Reg Mombassa will talk through his personal collection of artwork on display at Creative Fuel and explain the creative process behind his iconic works of art.

 

Digital director Ian Lyons will talk about the ‘World’s First Crowd Sourced 3DPrinted QR Code Live Streamed Via GO Pro To A Smart Phone Or Tablet Device Drone Delivery Ticket System Project’, educating the audience on the technology/creation of this cool drone.

 

Trevor Harvey, owner of the Trevor Victor Harvey Gallery, will discuss the wonderful world of Dr Seuss and how he became the highest paid man in advertising in his day. Selected artworks of Dr Seuss will be on display.

 

Jeffrey Darling will provide a selection of his still images for the Creative Fuel gallery to provide a quick glance into his breath-taking photographic endeavours.

 

Creative Fuel takes place Monday 28 July from 10.00am to 5.30pm at the Carriageworks, Bay 17, 245 Wilson Street, Eveleigh NSW.

To find out more and to register, visit http://creative-fuel.com.au/.

(Pictured: 1. Bob Greenberg; 2 Roger Dooley, Terry Savage, Paul Middleditch (Top row), Jeffrey Darling, Vanessa Zuppicich, Andy McKeon (bottom row))