R/GA Australia lures Whybin\TBWA Sydney creative director Gavin McLeod for ECD role
R/GA Australia has lured Whybin\TBWA Sydney creative director Gavin McLeod to become its founding ECD, effective January 15.
McLeod told CB: “I’m obviously extremely excited about starting work at R/GA. I’ve long admired them from afar and have always considered them the digital yardstick.
“Nick [Law] and Bob [Greenberg] have a unique vision for R/GA which they have articulated over many Skype chats over the past few months. It’s a viewpoint which I completely buy in to and is refreshingly different. I look forward to delivering on it in the new year.”
McLeod joined Whybin\TBWA in March 2011. Before that, he had four years as creative director of M&C Saatchi/Mark, Sydney where it was consistently the most awarded direct agency in the country, boasting several “agency of the year” accolades as well as being the second most awarded in the world in 2006 and the third most awarded in the world in both 2007 and 2008, according to the WON report.
Apart from being awarded at every major award show, McLeod has chaired juries at AWARD, AdFest and ADMA as well as judging at D&AD, The Caples and Cannes.
Also coming on board on Jan 15 is a designer and producer, who will be joining creative director Josh Rowe, who was hired two months back. Rowe worked with McLeod while both were at M&C Saatchi/Mark.
The agency, with founding client Qantas and a few others soon to be announced, is temporarily housed in Grosvenor Street, Sydney for the next six months until a permanent premises is found.
Name 3 pieces of work RG/A has produced*
Can be from any one of their 18 offices.
Nice one Gav. Best of luck mate.
@Here’s a challenge name 1 piece of work you’ve produced?
Btw nice one Gav!
Well done Gav. Top stuff mate.
It had to be Gav. well done!
Superman titles, Nike+ & Nokia Urbanista Diaries
Gav’s a legend. I’m sure like everywhere he’s been, he’ll continue to crank out some great work. All the best mate.
Name three words to describe @Here’s a challenge
* Can use any of the 26 letters in the alphabet.
Congrats, Gav. Great move and a very nice early Christmas pressie.
Awesome Gav, stay in touch.
Designer? I thought Josh was a CD?
Massive legend Gav. well done ol mate
Well done Gav. Sure you will do a grand job as ever.
You’re a legend Gav. Congratulations.
Good stuff Gav. Legend.
Incredibly rare to get nothing but positivity on this page. Speaks loads. Congrats, Gav. How exciting.
Congrats Gav, all the best mate, now you’ll have a fuel band to match your running tights.
Paul Dery will be happy.
One copy song.
Nice work Gav.
“. . . many Skype chats.” What could possibly go wrong?
Big congrats to the nicest man in advertising. Well deserved mate.
Could not have picked a better CD, kudos to nick and the boys. Well done Gav
Gav , best of luck mate, you’ll totally dominate with your talent and charm.
Well done, Gav.
Congrats Gav. Exciting times.
congrats to the nicest guy in advertising.
Good on you Gav.
Great stuff. From my experience you were a great mentor and thinker, and a total pleasure to work with. Well done – all the best
Dont go!! Congrats Gav. We’ll miss you.
Congratulations Gav. They couldn’t have chosen a better man for the job.
Well done Gav. Don’t know how you manage to stay a nice bloke and a top creative in this game, but you are the master. All the best.
Apart from the brilliant work, you guys are gonna have such FUN!
Huge congrats, Gav.