Revolut launches new global campaign ‘Money Possibilities’ in Australia via Anomaly London

Global financial technology company Revolut and agency of record Anomaly London, has today announced the launch of ‘Money Possibilities’, a new global campaign rolling out to over 20 countries including Australia.

The campaign will run for eight weeks and for the first time in market, will run across Netflix in addition to YouTube and Meta platforms, Facebook and Instagram, as Revolut continues on its mission to become the world’s first truly global bank.

Featuring integrated work across film, out-of-home (OOH), digital out-of-home (DOOH), social and audio, the campaign takes the Revolut brand to new and exciting heights with a more premium aesthetic and emotional storytelling. With a clear message to financial optimists to believe in an experience where anything could be possible, it brings to life the customer-centricity that has enabled Revolut to scale to 50 million customers in just over nine years.

The campaign film, directed by ProdCo’s legendary Ian Pons Jewell, takes the viewer on an imaginative journey, visualising all of the opportunities that sit in the pocket of a Revolut customer. The creative follows a woman as she reaches for her Revolut card and is transported to a dreamlike and bountiful world where money possibilities come to life. Transported back to the real world, she’s ready to pay with Revolut.

The campaign represents the next evolution of the Revolut brand, hot off the heels of the company’s “The Revolutionaries” event in London, to celebrate Revolut achieving 50 million customers, that brought customers face to face with game-changers from across the world of music, business, sport and more. Revolut will continue to push the brand to new heights in 2025, with a more premium and emotional communication of the brand. This will include an increased focus on strategic influencer marketing campaigns, partnerships and ATL activity.

Says Charlie Short, head of growth APAC at Revolut: “In 2024, we made significant investments to deliver an even more powerful product tailored to the Australian market. As we step into 2025, we’re ready to put Revolut into the hands of as many Australians as possible – showcasing how Revolut unlocks new possibilities and redefines what people can expect from a financial institution. Revolut isn’t just another option; it’s a transformative and premium digital experience unlike anything else available in the market.

“As we ramp up for the biggest year of growth, this marks the first of many moments that will take us to the next level of scale as we progress towards securing a banking licence and delivering a full suite of best-in-class everyday money products.”

Says Camilla Harrisson, CEO of Anomaly London: “At the heart of Revolut’s meteoric growth is an ever-evolving world class product experience, designed to maximise money possibilities for each and every customer. This campaign takes consumers literally into their own pockets, to experience the multidimensional world of Revolut – where money doesn’t only do so much more – but it actually feels different too. The vision, the ambition and the commitment of everyone involved in this work speaks volumes about the partnership – none of it could have happened without all of us.”

Says Jewell: “The making of this was extremely complex, as we wanted to make something with real heart despite the totally fantastical reality in which it’s set. It requires a vast amount of trust at each level from agency up to client and it’s a testament to them that this film has been made. The end result has a feel that is unusual for a final “client film”, it’s been a truly wonderful journey for our whole amazing crew with Anomaly and Revolut. A new benchmark in process for sure.”

The campaign was brought to life with some of the industry’s best and most award-winning partners in CGI and post-production/VFX – Builders Club and Time Based Arts.

Revolut
CMO: Antoine Le Nel
Creative Agency: Anomaly London
CEO: Camilla Harrisson
Production Company: ProdCo
Director: Ian Pons Jewell
Post Production/VFX: Builders Club and Time Based Arts