Resonance wins Gold at Transform ANZ awards for ADF Careers sonic branding

(Pictured L-R: Ralph van Dijk, Ramesh Sathiah, Dominic Burnham)

APAC’s leading specialist sonic branding agency has continued its winning streak in the sonic branding category at the Transform ANZ awards with its latest win for the sonic identity for ADF Careers via VML.

This follows previous gongs for Canva, Australian Open, and Destination NSW.

Says Ramesh Sathiah, founder and executive creative director of Resonance: “We are honoured that our work has been recognised for its craftsmanship and strategic impact by the esteemed Transform ANZ jury. This project was driven by a clear and meaningful mission: to convey the profound sense of purpose that a career in the ADF offers to the next generation of recruits. Collaborating with James Wills from VML and the exceptional talent of the Army, Airforce and Navy bands made this project especially unique”

The sonic assets, which include a long-form brand anthem and an audio logo, can be heard on Navy, Army, and Air Force campaigns, as well as online content and recruitment events for the newly established ADF Careers brand. For more information on the work visit createresonance.com/our-work

Resonance Sonic Branding is a division of MassiveMusic, the world’s largest music agency working for the world’s biggest brands: TikTok, Colgate, Heineken and Canva.