ResMed unveils global campaign ‘Say Goodbye to Your Sleep Monster’ via Hopeful Monsters

March 14 2025, 11:17 am | BY Ricki Green | No Comments

Resmed, a leader in sleep technology, unveiled its latest global health consumer campaign, ‘Say goodbye to your sleep monster’ via the aptly named independent creative agency Hopeful Monsters.

 

To help illustrate how poor sleep when left untreated can disrupt your day, the campaign enlisted the help of a sleep monster – a metaphorical burden that throws your life into chaos.

Says Paul Sommer, Senior Manager, Global Consumer Campaign Strategy at Resmed: “Despite good sleep being essential for our overall health, productivity, and relationships, millions worldwide struggle with poor sleep quality. Alarmingly, 22% wouldn’t seek help when suffering from poor sleep. This rises to an even more worrying 41% in Australia. We needed a distinctive, category-leading campaign that showed people the effects of poor sleep and encouraged them to start the journey towards better sleep health with Resmed.”

ResMed unveils global campaign ‘Say Goodbye to Your Sleep Monster’ via Hopeful Monsters

This World Sleep Day, a mischievous Sleep Monster; the embodiment of restless nights and exhausted days, will appear across TV, radio, digital, OOH, activations and even on the streets.

With humour and heart, this campaign brings poor sleep to life in a way that’s both fun and thought-provoking, showing just how disruptive poor sleep can be—and why it’s time to say goodbye to your sleep monster.

ResMed unveils global campaign ‘Say Goodbye to Your Sleep Monster’ via Hopeful Monsters ResMed unveils global campaign ‘Say Goodbye to Your Sleep Monster’ via Hopeful Monsters

“Many people suffer from prolonged poor sleep health, which is a serious issue that can be difficult to understand and confronting to address. Through a puppeteered sleep monster and some light entertainment, we wanted to normalise seeking help, the same way we do with other health issues,” says Carl Moggridge, Creative Partner, Hopeful Monsters. “This is our second global campaign in as many years for Resmed, and we’re proud to help the team on their mission to help every person achieve their full potential through better sleep and breathing”.

ResMed unveils global campaign ‘Say Goodbye to Your Sleep Monster’ via Hopeful Monsters ResMed unveils global campaign ‘Say Goodbye to Your Sleep Monster’ via Hopeful Monsters

Resmed
Paul Sommer – Senior Manager, Global Consumer Campaign Strategy
Charlotte Swindell – Senior Campaign Manager, Global Brand

Hopeful Monsters
Carl Moggridge – Creative Partner
Leah Giselle Spadone – Creative
Kate Morgan – Creative
Holly Theissen – Designer
Tara Johnson – Producer
Tegan Knight – Senior Business Director
Sophie Morris – Business Director
Blair Ellis – Account Director
Emily Baxter – Account Manager

Mint Films
Director – Andrew Seaton
Producer – Jessica Ameduri
DOP – Matt Samperi
1st AD – Jose Marquina
2nd AD – Nick Marles
1st AC – Luke Rodely
2nd AC – Alexandra Anuevo
Camera Attachment – Victor Xi
Gaffer – Mat Wilson
Gaffer Assist – Tomas Keys
Gaffer Assist – Balint Major
Key Grip – Dave Griffiths
Production Designer – Jo Ayling
Art Assistant – Kris Brujic
Costume – Bea Giddy
HMUP Artist – Danielle Butcher
Unit Manager – Matt Withaar
Photographer – Seiya Taguchi
Digi Op – Fiona Tong
Nurse – Robyn Brennan
Runner – May Kiyama
Production Attachment – Georgia Gourlay
Offline Editor – Kelly Searancke
Colourist – Yani Kronenberg
Post Sound – SqueakE Sound
Puppet Maker – Deiter Barry Creations
Puppeteer – Rob Cook
Mum – Annick Ahlan
Dad – Daniel Wilson
Daughter – Lily Budd

 

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