Repco welcomes racing fans to the ‘Temple of Bathurst’ in new campaign via Thinkerbell
“And lo Brocky said, they will come to the Mountain, for those that believe in the Bathurst will have a bloody good time up there.”
Bringing back Brocky’s red glove, a year on from last year’s antics, Repco’s new campaign via Thinkerbell sees racing fans making the pilgrimage to the Temple of Bathurst to have the Bathurst brought into their lives through its almighty power.
In this fourth year of Repco’s much loved “Bringin’ the Bathurst”, the work features the return of the owner of Brocky’s powerful glove as the ‘Revvvrend’, bringing the Bathurst to all who flock to the iconic Mount Panorama. The earworm of a track was developed by the team at Electric Sheep Music and spot directed and produced by the highly exalted Josh Logue and TAXI.
Says Kym Sutherland, GM marketing at Repco: “Ever since Repco took over the sponsorship of the iconic Bathurst 1000, we’ve been throwing everything at it. This time of year sees us Bringin’ the Bathurst at the track, in our stores and of course in our ads. We’ve really put the pedal to the metal with this new work.”
Says Ben Couzens, executive creative tinker at Thinkerbell: “We’ve laid some solid foundations with our Bringin The Bathurst idea over the last few years and after harnessing the power of Brocky’s almighty glove last year, we’ve found that there’s plenty of magic left in it this year.”
The full Bringin’ the Bathurst work is running up to and throughout the great race in October on TV, digital, print and social and of course supported with some equally entertaining event activity for those making the pilgrimage this year.
Brand – Repco
Creative Agency – Thinkerbell
Media – Initiative
Production company – Taxi Film Production
Director – Josh Logue
Editing & VFX – Manimal Post
Music & Sound Design – Electric Sheep Music
Photographer – Jon Webb
Colourist – Marty Greer
14 Comments
Made me smile.
like this, good advertising, look great, feels great.
I like this.
It’s fun, it made me giggle.
Congrats to the team involved.
Nice one! Congrats to all involved.
Not everything has to be a laboured, awkward joke. These work ace! Congrats to all involved.
I see you ‘rock god’ bringing the smoke to the Bathurst IYKYK x
To me, this is a brand that has never found its voice. To its credit, it has a go. But that brand platform remains elusive.
Cool work! Loved the scene with the shopping trolley’s transformation
A match made in heaven.
Bloody fun stuff.
Nice.
See name
Feels a bit nothing. Just a series of vignettes pretending to be a narrative.
The point of doing a 90 used to be talkability. “Did you see that ad for…” Especially if your target audience are Bathurst loving bogans. Needs more of a beer ad approach (from when actually used to make good beer ads in this country). What the F has happened?
You should have sent your creatives to the pub.
Ooooooooo post production VFX….on an ad with zero idea or substance. Standard TB ad.
Seriously…