Renowned US industry leader Frannie Rhodes joins TABOO as managing partner to ignite creative talent and operations

Campaign Brief can reveal that Melbourne-based creative agency TABOO has appointed Frannie Rhodes as managing partner, talent and operations.

In her new role, Rhodes will lead Taboo’s talent acquisition and development initiatives, drive creative operational excellence and spearhead overall agency growth.

Bringing over 25 years of experience, Rhodes has played a pivotal role in the creative and design renaissance of agencies such as MullenLowe US and TBWA\CHIAT\DAY New York. Starting at Goodby Silverstein & Partners, Rhodes’ career has spanned major US markets—San Francisco, New York and Los Angeles— and has built her reputation as an industry leader dedicated to fostering creative cultures. Her passion lies in nurturing creativity across diverse forms – from design and art to fashion, photography, film, advertising and culture.

Reuniting with former colleague James Mackinnon, TABOO partner and fellow Strawberryfrog alumni, Rhodes expressed her enthusiasm for joining TABOO: “When the opportunity arose to be part of TABOO’s growth, I thought, why the hell not? I am thrilled to immerse myself in Melbourne’s vibrant creative community. Most importantly, TABOO embodies the exact environment I’ve been seeking—an edgy, creative vibe that celebrates people, creativity, design, and innovation. I am eager to contribute to TABOO’s 23-year success story by continuing to open up pathways for unexpected, culture-led creativity, fostering talent, and building a team of unbound thinkers.”

Says James Mackinnon, managing director, TABOO: “Having known Frannie for over 14 years – and seen the impact she can have on an agency, I could not be more excited to have her join us as a Managing Partner. Her passion for people and her ability to create a space where great work can happen is evident in her track record. Having Frannie’s energy here in Australia is a win for TABOO and the local creative industry. Our next chapter is certainly going to be a fun one.”

Rhodes joins TABOO’s leadership team of Andrew and James Mackinnon, Kate Prowse and Jonathan Issacs, former Clemenger Group CFO who recently joined the agency as chairman. This new team sets TABOO on a trajectory for growth and creative excellence for its people and clients.