Remembering Edward Woodward
Sadly Edward Woodward died a couple of days ago. Some people mightremember his contribution to Australian advertising. This spot was written by Nigel Dawson, now Creative Director at Grey Melbourne, via FCB Melbourne inabout 1987.
Says Dawson: “From the waist down the commercial was shot in Melbourne. Then Peter Sykes, Lori Dale and I went to New York and shot Edward Woodward for three hours one Saturday morning.
“He was an absolute delight and extremely cooperative. We first met him on the Friday in Lower Manhattan shooting The Equalizer with Telly Savalas. And given that his name was the reason we were there, he told us that Laurence Olivier (not Noel Coward as reported in The Age obituary) remarked that it sounded like a fart in a bath.”
11 Comments
Q. Why does Edward Woodward have four Ds in his name?
A. Cos if he didn’t he’d be Ewar Woowar.
RIP Ewar. Thanks for the world’s greatest clean joke.
Don’t even have to watch it: Craftwood will where wood wouldn’t, or my name isn’t Edward Woodward. Classic. And I would have been 11 when it was on air.
The Equaliser RIP
10.59: Well put! This is one of the few ads i remember from when i was a kid…(and the chompa chomp ad).
” Im going to bite on my chomp (CHOMP)!”
Anyone recall any other goodies?
“A kookaburra. A kookookookoo-ya-ya-ya-ya…”
Penelope Keith’s “Chunky for a Punky” Cambell’s Soup Ads. That was Nigel’s too.
Brilliant. I haven’t seen this in years. Nowadays you’d have Stephanie Rice or some reality TV blowhard come in, piss all over the script, and get paid $200k.
Ewar Woowar, a class act. RIP.
He did a great little spot in Hot Fuzz too. Blink and you’ll miss it.
As fresh now as then. No tricks, just a brilliantly written script full of product benefits.
Ahh, the good old days.
RIP Edward.
I remember an ad at the time where he said, “What sort of wood would Edward Woodward use if Edward Woodward used wood?” Not a bad tongue twister.
What do you call a man with a wooden head? Ed Wood. What do you call a man with two wooden heads? Ed Wood Wood. What do you call a man with three wooden heads? Edward Woodward.