Rekorderlig cider to introduce ‘Swedish School’ and viral star ‘Olof’ to Australians in film campaign via London agency Apartment A
Swedish Cider brand, Rekorderlig, has released its first ever viral video marketing campaign to encourage cider lovers to bring out their ‘inner Swedishness’. The campaign is a series of high quality, humorous films that introduce ‘Swedish School’ to Australia, spearheaded by a fictional character called ‘Olof’ via London agency Apartment A.
The films are the next campaign in a string of big pieces of marketing activity this year for Rekorderlig, which is experiencing exceptional growth in the Australian cider category. The films will be hosted on a new Rekorderlig YouTube channel and Facebook page along with a huge seeding campaign across lifestyle, fashion and entertainment websites. In addition they will also feature nationally in cinemas with their premiere screenings at the Melbourne Underground Film Festival from Friday 24th August.
Says Kieron Barton, Rekorderlig managing director: “We are thrilled to launch the Rekorderlig Swedish School films. As one of our large scale initiatives for this year, we are excited to show Australian trade and consumer alike that Rekorderlig is a pioneering cider brand that stands for being Beautifully Swedish. The films are a perfect opportunity for us to have a bit of fun and show the humorous side to both the brand and Sweden.”
For further information about Rekorderlig Cider, visit the Rekorderlig Cider Facebook page.
3 Comments
Could have been funny a la Traktor. Alas.
I clicked expecting something in pretty familiar Traktor-like territory, seasoned with bits of stuff that Mother and IKEA have done before…well, they didn’t quite have the budget for that. And the quality of the scripts is um, variable, judging from YouTube.
A lot of brands go down the “so let’s spoof our country of origin” route, just hope other parts of this campaign eventually deliver that with a bit more freshness.
Heaps funnier than those disgusting culture parodies done by JayGrey (don’t you wish he’d gone to work with Lowe instead?) for that Aussie Polish vodka with the catchy name, you know the one that nobody remembers, even after the ad campaign, but still not Traktor quality.
Disagree with Bjorn Again about the budget. The problem is the writing. A funny idea that the development failed to live up to.