Rekorderlig Cider launches new ‘hide-and-seek’ Facebook app alongside launch of new mystery flavour via Sound Alliance and Native Digital

Rekorderlig Cider has launched a ‘hide-and-seek app on Facebook alongside global launch of new flavour via Sound Alliance and Native Digital.

However, the new flavour is a mystery, with Rekorderlig engaging consumers to participate in the unveiling of the new cider to the market.

Click here to view the hide-and-seek app on Facebook.

The ‘hide-and-seek’ app on Facebook offers consumers a chance to be a part of the launch. Using cutting-edge technology Rekorderlig has created a ‘Where’s Wally’ style game where they have hidden a bottle of the new flavour amongst an image of the busy streets of Stockholm, Sweden. This innovative and exciting virtual competition uses the same concept as Google Earth, where the photos are taken in high resolution, allowing viewers to zoom into the image in great detail.

One lucky fan will not only uncover the new flavour, but could also be the first consumer in the world to receive a full case.

Client: Chilli Marketing (Rekorderlig)

Photographer: Jann Lipka