Red Bull marketer Luke Hannan joins Wonder
The former head of sports marketing at Red Bull – Luke Hannan – has joined fledgling Sydney brand experience agency Wonder.
Hannan is one of the country’s leading sports marketers and joins Wonder following almost a decade at Red Bull Australia in which time he was responsible for the creation, direction and production of some of Australia’s most innovative sports marketing activities.
Hannan (far left), who left Red Bull in 2010 after ten years at the company, joined the agency today, working alongside Wonder managing director Adrian Popek (centre) and creative director Glen Condie (right).
Included in Hannan’s long list of credits are the global launch of Red Bull’s Formula One Team (2005), the Australian leg of Air Race (2006, 2007, 2008), Billy Cart GP (2004), Cluster Film Festival (2006 2007), Flugtag (2008, 2010), Junior Surf Masters (2008, 2009) and Rails (2005).
Hannan has executive produced many hours of content including The Sixth Element, a feature length film documenting the incredible life of big wave surfer Ross Clarke Jones.
Additionally he has managed a team of high profile international athletes during his time at Red Bull. The team included World Champions, Olympians and highly world ranked athletes from sports as diverse as swimming, surfing, triathlon, rugby, skiing and snowboarding, freestyle motoX and many others.
Says Wonder CD and founder Glen Condie: “There is no need to talk up Luke Hannan. Just look at Red Bull’s sports programme for the last decade. Doesn’t matter if you are talking about Formula One, Footie, Surf, Skate, Snow or whatever, Luke’s been all over it. We’re just stoked that he wants to work with us.”
Adds Hannan: “I’m super excited to join the team at Wonder. I have worked with Adrian and Glen before and know they are absolutely committed to progressive, innovative work. This is the kind of work I love. I know what we are capable of achieving together and am looking forward to a really successful partnership.”
15 Comments
Small man with a huge laugh. Nice one Luke.
He did some pretty big things at Red Bull. Wonder how well he will go agency side? (pun intended)
One of the all time greats. Congratulations to Wonder, he is a good score.
Nice work Tom.
As an aside, can anyone tell me how Red Bull has the money to sponsor all the major sporting events that it does? Yes, I know it’s popular – up to a point – I know it’s big in Asia. But unlike Coke, it does not have the same raft of brands to support it, it really is only the one product. F1 teams, the air race, and every other x-treem event on the planet seem to be sponsored by Red Bull. Surely they don’t sell enough of it to support all these and still turn a profit. Just curious is all.
T.
Luke just got betterlooking and taller
What an aquisition for Wonder!
As far as advertising budgets go, sponsoring such events is what red bull invests in, i guess the model allows them to do so….
@ T.
Privately owned company & Red Bull = sugar & water (low overheads/high margins)
These three should be on an RSVP ad.
Would love to be a fly on the wall on their brainstorming sessions.
What is their RSVP.com names. I wanna date them!
Great addition to the team guys. 2011 looks to be an exciting year for Wonder!
@ 9.56
You look like a perfect dullard match
What a great addition boys , congrats luke . Maybe we can take WONDER to the world of the sub-continent especially Bangladesh and see what we can WONDER with our wonds . This would be a WONDER ful experiment and Im sure WONDERful times . Good luck boys !