rebel helps turn new year fitness resolutions into reality in new work via The General Store

Leading Australian sporting goods retailer rebel has launched its latest campaign ‘Seize the Year’ created in collaboration with The General Store.

 

The campaign inspires Australians to turn their New Year’s fitness resolutions into reality with a playful twist, poking fun at the everyday opportunities to seize when equipped with an at-home gym setup from rebel.

The films were directed by Kids of Bill through Chisel.

Creative Agency: The General Store
CCO/Copywriter: Marcus Tesoriero
Copywriter: Catherine Risbey
Art Director: Isabella Novak
Account Director: Sascha Jacobs
Managing Director: Sophie Lander
Strategy Director: Andrew Kohn

Production Company: Chisel
Director: Kids of Bill