Realestate.co.nz tackles rental pain points in latest integrated campaign via Droga5 Aotearoa

The cure for a bad rental is a better rental in realestate.co.nz’s latest campaign, created by Droga5 Aotearoa, part of Accenture Song, that recognises the varied reasons why Kiwis might choose to upgrade their living situation and how the real estate platform can help them find a better rental solution.

The new integrated campaign is designed to raise awareness of realestate.co.nz’s rental offering and talks to renters looking to improve their home life; from young people ready to move out through to families who might need a bigger house, whatever their reason for moving, there’s a home on realestate.co.nz.

Using contextual placements and relatable executions to position realestate.co.nz as the answer to solving renting pain points, the campaign is set to run on OOH, radio, digital and across socials.

Says Vanessa Williams, General Manager of Marketing & Media, Realestate.co.nz: “In our latest work, we wanted Kiwis to know that our website and app isn’t just for buyers, it’s for renters too.

“I’m thrilled that our latest campaign and engaging new design approach makes finding a new rental exciting! Maybe you can finally move away from your flatmate, who never washes the dishes, or move out from under your parents’ noses.”

Says Damon Stapleton, Chief Creative Officer, Droga5 Aotearoa: “The local real estate industry is a busy, cluttered one so we enjoyed the challenge of bringing some of the real reasons renters move to life in a way that will cut through the noise.”

Client: Realestate.co.nz
Creative Agency: Droga5 Aotearoa, part of Accenture Song
Post Production: The Post Office
Media Agency: OMD New Zealand