Raiz encourages Aussies to save and invest in new work via KPMG Creative and Milk + Honey United


Multi-award-winning category leading investment app and financial services platform Raiz has launched a new integrated advertising campaign created by KPMG Creative, part of the firm’s Customer Advisory business, in collaboration with Andy DiLallo and Steve Jackson from Milk + Honey United, and directed by Paul Middleditch of Plaza.


Says Brendan Malone, joint group CEO of Raiz: “This campaign is the next stage in growth for Raiz Invest as we are focused on the fact that younger Australians are becoming increasingly investment savvy and looking for new ways to save and invest. We were impressed with the previous work of the KPMG Creative team and their breadth of knowledge about consumer behaviour, category and competition. We wanted a bold creative solution which will encourage people to learn more about how Raiz can help them – and this campaign emphasises the importance of how Raiz helps customers to save and invest.”

Says Sudeep Gohil, partner, KPMG Customer Advisory, commented: “With lockdowns disappearing and restrictions lifting spending behaviours have started to change and more individuals are looking for smart ways to save and invest money. This campaign is based around the simple idea that there is a better way to save and invest, and has been devised to position Raiz as the answer. The goal of the campaign is to help Raiz to continue to grow its number of users, which jumped significantly over the period of the pandemic. Young Australians are becoming more interested in investing of all types, and we wanted to highlight that Raiz’s round up feature allows users to add cents on purchases and then invest in a portfolio of their choice – a simple and effective way to save and invest.”

George Lucas: Managing Director & Joint Group CEO
Brendan Malone: Joint Group CEO
Queenie Ling: Global Growth & Marketing Lead
Grant Brits: Head of Operations

Agency: KPMG Creative
Sudeep Gohil: Partner
Naren Sanghrajka: Director
Jaime Marin: Associate Director
Mary Perebzak: Associate Director
Sammy Stack: Consultant
Kon Marinis: Head of Creative
Tim Haynes – Design Director
Andy DiLallo – Creative, Milk & Honey
Steve Jackson – Creative, Milk & Honey
Rene Shalala: Senior Producer

Production Company: Plaza
Director: Paul Middleditch
Executive Producer: Peter Masterton
DOP: Danny Rhulman
Editor: Stuart Morley, The Editors
Music & Sound: Squeak E. Clean