Sydney agency Radar launches app for Club Med with the chance to win a $7,000 holiday package
Recently appointed to manage Club Med Australia’s digital advertising, Surry Hills based advertising agency Radar has launched the brand’s first ever app.
Designed to allow users to discover, share and book their ideal Club Med holiday, Club Med’s innovative new app is packed with all the tips and advice needed for travelers to plan their next escape – from anywhere in the world.
Says Andrew Robertson, Radar director: “The online space has become the dominant information, media and sales source for Australian travelers, so a Club Med app makes perfect sense to help make holiday planning even easier.”
Launched under the strategic direction of Adrian Hoess, Radar’s head of digital, the app campaign has provided a great opportunity for RADAR to showcase what can be achieved for Club Med in the digital space.
The free to download Club Med app features:
360-degree virtual tour (iPad): explore over 80 luxurious Club Med resorts in 
just a few scrolls.
Comparison function: choose between resorts based on personal preferences.
Share: your finds and favourite resorts with family and friends.
Shake and Escape (iPhone): shake your iPhone for destination ideas complete with sound.
Updates: stay current on Club Med news and our best sales offers.
Click to Call button (iPhone): quickly connect to an experienced Club Med travel advisor for over the phone booking.
Book (iPad): book your dream vacation while you’re on the go – going on holiday has never been easier!
To celebrate the launch, Club Med are giving travelers the chance to win a $7,000 holiday package at any of their resorts – providing an added incentive to download the app, plus free nights at resorts across Asia Pacific to every entrant.
2 Comments
We don’t think anyone will want this app for itself so we’ll bribe them to take it. Apart from the bribe, there isn’t anything here that you wouldn’t find in their on-line brochures. No wonder you need an incentive to use it.
So I can find out about everywhere in the world I can go with Club Med, but my own backyard, can I?
Wonder what the good minister spruiking Australian-only holidays has to say about that?? Do tell.