Racing SA captures the beauty and intensity of racing in first national campaign via Emotive

Racing South Australia (Racing SA) has launched its first-ever national campaign via independent creative agency Emotive.

 

The new ‘Racing Lives Here’ campaign aims to bring a fresh energy to the brand, expand its reach among racing fans and reinforce its place in the national racing landscape.

The campaign is led by a cinematic TVC, produced by Clockwork Films, set against the striking backdrop of Lake MacDonnell. It captures the sport’s intensity while honouring its legacy in South Australia.

The national campaign launches today across TV, print, radio, OOH, and social media.

 

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