RAC Roadside Assistance makes Bad, Worse, Better in new campaign via J Walter Thompson

J. Walter Thompson Perth has launched a new campaign for RAC Roadside Assistance.  The work addresses drivers who don’t believe they’ll break down, by reminding them that RAC makes a bad situation better for more than 8000 drivers a week.

J. Walter Thompson Perth Creative Director Dav Tabeshfar said: “The ‘Bad, Worse, Better.’ idea lets us talk about the cold, hard breakdown stats, then gives us a lovely little glimpse into the more intimate anxiety that RAC Roadside Assistance rescues us from.”

The campaign features two 30-second TVCs, radio, outdoor and digital. The TVCs were directed by Matt Kamen at GoodOil Films.

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Post Production: Method