RAC Roadside Assistance launches ‘We’ll get you to the good times’ campaign in WA via JWT Perth
October 28 2013, 1:43 pm | | 1 Comment
RAC Roadside Assistance in Western Australia has launched a new campaign ‘We’ll get you to the good times’, via JWT Perth.
The work is a step away from the category conventions of showing distressed breakdown victims stuck by the side of the road, and humble heroes coming to the rescue. It positions the service as one that ensures you get to the good times, and leads with a 30-second brand spot.
1 Comment
Sorry, but this is just awful. Whilst it does break from the category norm, it doesn’t leave me feeling too confident about RAC.