Rabbit director Jeff Low shoots latest U.K Lottery campaign featuring Piers Morgan via AMV BBDO
Rabbit Australia director Jeff Low has just finished a new campaign for U.K Lottery, produced by his production company in the UK, Biscuit Filmworks.
The campaign features celebrities that Brits love to hate. The first spot in the campaign features former CNN presenter and “Britain’s Got Talent” judge Piers Morgan.
The campaign takes an unexpected tack: Play the Lotto to prevent other people (like Morgan) from winning, using the tagline / hashtag “#PleaseNotThem.”
Jeff Low is represented by Rabbit in Australia and New Zealand.
For more information and to see Jeff’s work, click here.
Client: Camelot
Agency: Abbott Mead Vickers BBDO
Creative Director: Adrian Rossi
Creative Director: Alex Grieve
Copywriter: Tim Riley
Copywriter: Charlotte Adorjan
Art Director: Michael Jones
TV Producer: Matt Towell
Director: Jeff Low
Production Company: Biscuit
Post Production Copmpany: The Mill
Editor: Saam Hodivala
1 Comment
amusing, i like it