R U OK? launches new ‘Ask R U OK? Any Day’ campaign via Hogarth Australia
Australian non-profit suicide prevention organisation R U OK? has launched its 2024 R U OK? Day campaign ‘Ask R U OK? Any Day’. R U OK? tasked Hogarth Australia to deliver the creative concepting and production for its 2024 R U OK? Day campaign.
In Australia, between 8 and 9 people take their own life each day, while an estimated 65,000 Australians try to take their own life each year.
The 2024 campaign ‘Ask R U OK? Any Day’ theme is based on wide-ranging research from Australians of all ages, backgrounds and walks of life. The campaign helps us remember that we all have the power to start a life-changing conversation on any day, at any time of the year – any time we see the signs a friend, family member, colleague or loved one might be struggling.
The film takes viewers through a cross-section of interactions and check-ins between two mates over the course of a year. Through good times and not-so-good times, we see them there for each other, offering support – sometimes consciously, and sometimes without realising. Because R U OK?Day is one day of the year, but life is every day.
‘R U OK? Any Day’ campaign is supported by cinema, TV, online video, animation, and audio – as well as social content, OOH and digital media.
Says Katherine Newton, CEO of R U OK?: “A lot can happen in a year, a month, a week. Whether it’s your friend, family member, colleague, partner, or teammate, the people you care about go through life’s ups and downs every day. By checking in regularly with the people close to you, you can help prevent small things from becoming big things. We are really pleased with the creative work delivered by Hogarth Australia to help us share our important message.”
Says Dan Michael Jones, creative director, Hogarth: “It’s been an honour and a privilege to work alongside some Australia’s best – in service of an organisation and a message that truly has the power to change lives for the better. It’s been an unforgettable journey, and I’m so incredibly proud of what we’ve all achieved.”
R U Ok? Day is on the 12th September.
A wealth of resources for educators, communities and workplaces are available FREE to download from the R U OK? website at ruok.org.au
And for support at any time of day or night, Lifeline provides free and confidential crisis support. Call 13 11 14, text 0477 13 11 14 or chat online at lifeline.org.au
R U OK?
Katherine Newton – CEO
Gennie Sheer – COO
Amelia Gilbert – Brand and Marketing Manager
Rebecca Wood – Marketing Manager
Hogarth
Barney Howells – ECD
Dan Michael Jones – Creative Lead
Mark Graham – Executive Producer
Tattiana Armstrong-Broomhead – Lead Producer
Simon Robson – Director
Pete Eastgate – Director of Photography
Frankie Noble-Shelton – 1st AD
Sam Connelly – 1st AC
Finn O’Neill – 2nd AC
Pete Sutton – Gaffer
Tobias Anderrson – Best Person
Adam Kuiper – Key Grip
Archie Mellors – Grip Assist
Steve de Souza – Sound
Elisa Baker – Art Dept
Simon Morgan – Art Assist
Jo Messina – Production Manager
Vardi Lahav – Hair and Makeup
Dave Trealor – Unit Manager
Madigan Armstrong-Broomhead – Runner
ARC Edit – Post Production
Daniel Fry – EP
Kani Saib – Producer
Max Wild – Flame artist
Editor – Carly Anne Kennelly
Editor – Lissie Mary Geyer
Colourist – Ben Eagleton
Electric Sheep Music – Sound Production
Kate Stenhouse – EP
Glenn Sarangapany – Composer
Southern Cross Camera (Gear)