Qukes Baby Cucumbers plays on the letter ‘Q’ in newly launched campaign via Elevencom, Sydney

Qukes Baby Cucumbers, one of Australia’s fastest growing fresh produce brands, is building on the success of its launch campaign 18 months ago with a new TV and online campaign developed by Sydney creative agency, Elevencom.

 

The quirky campaign builds on the original campaign idea of playing on the letter ‘Q’ to explain the unique benefits of this incredible vegetable.

The new work aims to attract a more adult audience for the brand which has become a favourite of children around Australia over recent years.

The Qukes brand is owned by one of Australia’s most innovative fresh produce marketers, Perfection Fresh.

Says Jono McCauley, director of creative strategy, Elevencom: “Qukes is such a great product to promote – it’s healthy, it’s fun and it’s fast becoming one of Australia’s favourite vegetables.”

“Families responded so well to the original quirky Qukes commercial, it was a natural to extend the campaign to get adults crunching Qukes as well.”

The campaign launches this week.

Client: Perfection Fresh
Marketing Manager – Kristie Emerson
Group Marketing Manager – Lee Carnemolla
Agency: Elevencom
Creative Team – Ryan Fallowfield, Jono McCauley, Tim Arrowsmith, Daniel Crocetti, Olivia Moore
Account Service – John McLachlan, Stephanie Osmond
Production Company: T&DA
Director – Lester Jones
Animator – Julian Burgess
Producer – Nina Salter
Sound: Take 2
Engineer – Greg Crittenden