Quiip adds new senior hires and expands its service offering

Quiip, Australia’s leading specialists in social media and online community management, has announced three new senior hires and an expanded service offering, driven by strong FY24 growth.

In the past two months, Quiip has welcomed three new senior members. Kelly McParlane (right) and Luke de Zilva (centre) have joined as Team Leads, bringing their expertise to guide the company’s clients. Additionally, Dr Alison Milfull (left) has returned to the company as the new Marketing and Business Development Director, strengthening Quiip’s leadership as the company navigates the next phase of growth.

Kelly McParlane brings over a decade of experience in social media and community management, having worked on high-profile events such as the FIFA Women’s World Cup and the Commonwealth Games.

Luke de Zilva is a seasoned marketing and digital professional with extensive experience across the arts, creative, and cultural sectors. He has worked with organisations including the Sydney Opera House, the Art Gallery of New South Wales, and Tranby Aboriginal Cooperative.

Dr Alison Milfull has over 20 years of experience in ethical marketing and digital engagement, having worked with organisations such as ACMI, BirdLife Australia, Zoos Victoria, and La Trobe University. The team’s collective expertise in brand management, digital transformation, social media strategy, and purpose-driven marketing will help Quiip navigate its growing client base.

The company has also enhanced its service offering to support new and existing clients throughout the upcoming holiday season. Although round-the-clock support has always been provided, additional resources are being dedicated to grow out-of-hours coverage.  Quiip provides 24/7 social media and online community management, ensuring consistent community engagement, effective risk management, and peace of mind.

The expanded service offering has been developed in response to a significant increase in misinformation, disinformation, hate speech, spam, and bot activity. It reflects Quiip’s focus on continuing to connect, protect, and support people and organisations online.

“We are incredibly proud of the progress we’ve made this year—our new hires bring a synergy that enhances the momentum within our team,” said Quiip CEO, Alison Michalk. “As our services grow and our team evolves, we’re building a solid foundation for continued success, which drives our excitement to build partnerships with even more clients.”