Quickflix appoints YOLO as new advertising agency following a three-way competitive pitch

YOLO has won the Quickflix account following a pitch against two unnamed agencies. Billings are undisclosed. The agency will work with Quickflix to bring the brand to life across all mediums including the online store. They will also work closely with the Quickflix team on retention and acquisition strategies.

Quickflix now have over 140,000 subscribers and are the only service that includes access to subscription streaming, transactional streaming and home delivered DVD and Blu-ray rentals.

Last week Quickflix announced they had entered into an agreement in which the Foxtel Presto movie and TV subscription video on demand “SVOD” streaming service will be distributed by Quickflix to existing and future customers. Presto streaming will complement Quickflix’s transactional streaming and DVD subscription services. The agreement enables Quickflix customers to access Presto’s impressive line-up of movie and TV programming including premium TV shows from HBO, Showtime, eOne, 21st Century Fox and a vast selection of movies from major Hollywood studios.

Says Edward Goff, COO, Quickflix: “It’s been a pleasure working with the YOLO team to date.  They demonstrate smart, quick, and flexible thinking with a real strength in brand, creative, and social.  It’s always an open and honest conversation.”

Says Paul Fenton, creative partner at YOLO: “It’s a tough slog at the moment for Quickflix, trying to find a voice within a crowded category. They’re a challenger brand, which are always the best ones to work on…and it helps that they are a fabulous bunch of people.”