QuickBooks ‘makes me the _____ of accounting’ says new campaign via TBWA\Sydney
Despite the incredible feats accountants and bookkeepers perform behind the scenes of our small businesses, they are rarely celebrated for their skills. In the latest Intuit QuickBooks campaign from TBWA\Sydney, the accountants are real. Their stories are real. The account of their story is based on a real thing that really happened to them thanks to QuickBooks.
Starring in the retelling of their own stories, Australia’s accountants demonstrate how their imaginations go way beyond just ‘doing the numbers’ for their clients. They become the Mixmaster maestros and psychic Wizards of the small business world.
Says Stu Tobin, creative director, TBWA\Sydney: “If you’ve ever received a strongly worded letter from the ATO like I have, then you know all about the small business heroics of Australia’s Accountants. What better way to demonstrate the support QuickBooks gives these unsung heroes than with a fresh platform that places real stories from real accountants at its core.”
Says Jane Merrick, marketing director, Intuit QuickBooks Australia: “We’re excited to launch this new campaign which celebrates Accountants and Bookkeepers in their own words. Often accountants and bookkeepers can be stereotyped, but having supported Australian accountants and bookkeepers for more than a decade, we know they are a diverse, creative, and supportive community totally committed to the success of their clients.
“The TBWA\Sydney team has brought to life a fun and creative campaign that not only promotes QuickBooks, but also celebrates one of our core customer segments.”
The integrated campaign will run across online video, digital, social, PR and trade media.
Intuit QuickBooks
Jane Merrick – CMO
Stephanie Brown – Global Brand Strategist
Damien Greathead – Segment Lead – Advisor
Creative Agency: TBWA\Sydney
Media Agency: UM/Reprise
Production Company: DIVISION
Matt Kamen – Director
Genevieve Triquet – Executive Producer
Giordi Caputo – Producer
Stills
Ingvar Kenne – Photographer
Glenn Pokorny – Assistant
26 Comments
genuinely fun and not forced. well done!
More Adarsh!
Wizard edit made me spit my Riv out. Well done!
They shot the ad…in the agency?! That is some accounting wizardry
Great. Fun way to get all the dry ‘only-relevant-to-accountants’ specs in there and make accountants feel appreciated!
Genuinely funny and different for the category. Thumbs Up
Adarsh is amazing, such awesome work
Why no credits? This is fun, much better than the previous adapts of US work.
Very good. On a tricky brief.
Kamen did a great job too.
This has to be one of the worst campaigns so far this year. Just about as try hard and lame as they get.
Makes TBWA the ____ of Advertising
Made this old jaded CD smile – nice work!
Guess Knock-offs are known for looking cheap and pour quality for a reason.
https://youtu.be/6FIfNE9U11M
Not many wins in the ledger on this one. Judging by the comments, the agency loves them self sick on this one. Perhaps it’s time to start looking for another one Quick fast
Made me cry when I saw it on TV last night. The public are going to love it. TBWA you are on fire.
No I don’t work here.
Lacks the charm of the Droga5 Johnsonville work.
Genuinely don’t know how those in charge at TBWA let this out the door. Was like a mish-mash of two bad ads in one with the VO of a testimonial. Train wreck that should have stayed unpresented.
To me, this is good stuff
Obviously not everyone agrees
X-files was a great show
In my opinion
Canaries
“No I don’t work here. “ Gold!!
Top talent
Fresh.
Here’s me thinking the ‘spoofy bent humour mockumentary really weird the kids will love it’ trend went away years ago. The actual funny creative versions, anyway. This type of idea is definitely something you do when you don’t have an idea. So much cringe.
And I love this comment; “No I don’t work here”.
Um, do you mean, “I don’t work there” ? Freudian slip much?
I think the “I don’t work here” was a joke? bc nobody likes these kinda ads more than the agencies that churn them out
These ads put a smile on my face. Then you trolls wiped it off.
Judging by the rapturous applause it feels like this work is a hit. Which is a worry, because it shouldn’t be.
Firstly, this is just advertising, an interruption, a sufferable inconvenience. This rabid criticism to one who doesn’t;t work in a creative department within an ad agency is like a pack of hyenas critiquing each others’ table manners. To those who insist on slamming this work (I agree it’s not great), people don’t like any of your ads either. Not one of them. Sorry, don’t ever kid yourself and always remember who you are making your ads for.
No matter how many Danish art directors or middle-class Oxford educated strategists think, theirs are different and are going to change the world. They won’t. I think it’s time you all pulled up a bit on this vicious sledging.