Quick-Eze says “Jalape-noooo” to heartburn in ‘Pop it when heartburn hits’ campaign via Ogilvy
The team behind Aussie brand Quick-Eze has launched a vibrant new campaign platform ‘Pop it when heartburn hits’, positioning the antacid as a modern tool helping busy Aussies live their best lives.
Developed by Ogilvy and executed across OLV, BVOD, OOH and social, it aims to de-stigmatise heartburn and indigestion.
Ogilvy Group Creative Director Andrew Hankin, said the campaign also debunks the myth among young adults that heartburn and indigestion is only a problem for older people: “Nearly half of Millennials & Gen Z experience heartburn – however, most treat their heartburn in one of two ways. Suffer through it or avoid the foods they love that trigger heartburn. But why suffer, when there is an Eze-y fix? If you feel it, fix it. In this campaign, we dramatised how easy it is with a Quick-Eze simply available in your pocket…just Pop it when heartburn hits.
“We’ve introduced the concept of ‘heartburn delirium’, visually and humorously portraying the disorienting effects of digestive discomfort – and Quick-Eze as the go-to solution. Combined with a vibrant Mexican theme, quirky scenes, and an unforgettable ear-worm tune, we aim to drive high engagement and recall, by showing Quick-Eze as relevant, relatable and available in the right moments.”
Says Nestlé Head of Marketing, Confectionery & Medicated Shannon Wright: “Quick-Eze has always been a trusted solution for Aussies to treat heartburn, but this new creative platform demonstrates how easy it is to tackle heartburn when Quick-Eze is in your corner!”
Agency: Ogilvy Sydney
Client: Nestlé Quick-Eze
Media: Open Mind
Production Company: Rabbit
Director: Aimée-Lee Xu Hsien
Music/Sound: Mosaic Music and Sound
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