Quest Apartment Hotels captures the spirit of the festive season in new campaign via Weld Stories

Leading Australian serviced apartment operator Quest Apartment Hotels has launched its new national Christmas campaign ‘Quest to be together’ developed with content agency Weld Stories and brought to life by a women-led production team.

Built on the simple truth that the greatest gift at Christmas time is togetherness, the campaign tells the story of Sam, a FIFO worker stationed on a regional site far from her family. Unable to make it home for the holidays, her world is happily turned upside-down when her family conspires to bring Christmas to her, staging a surprise reunion in her Quest apartment.

Anthea Dimitrakopoulos, GM of Brand, ESG and Digital at Quest Apartment Hotels, said the story reflects a modern reality for many Australian families during the festive season: “For so many Australians, being away from loved ones is a reality of life, and that feeling is amplified during the festive season. This campaign is a tribute to anyone who can’t make it to family gatherings this year, showing that with a little help, the unbeatable feeling of home can be created anywhere.

“We wanted to move beyond the traditional Christmas ad and tell a story that felt real – so real that the person in the role of the reception clerk is no actor; it’s Quest Woolooware Bay’s own team member Sid, who has been a valued Questie since January 2025.”

Set in Sydney’s Quest Woolooware Bay, which overlooks the home ground of Quest sponsorship partners, the NRL and NRLW Cronulla Sharks, the campaign is designed to showcase how Quest’s apartment hotel features – such as warm, modern interiors, generous living spaces and full kitchen facilities – provide the perfect backdrop for an emotional family reunion.

Shannon O’Meara, Director at Weld Stories, said the challenge was to bring that message to life with genuine emotion: “We knew from the start that this couldn’t just be a story about a good hotel room.

“It had to be about what that space makes possible. Watching a family pile onto the sofa in a Quest apartment, with their favourite Christmas stockings hanging behind them, says more than a standard list of features ever could. It’s about showing that Quest provides the backdrop for real family moments and memories to unfold. Quest is a brand that leads with intention and authenticity and we’re proud that this comes through in the campaign.”

The campaign officially launches this month across broadcast video on demand (BVOD), paid social media channels and in cinemas, timed to capture audiences as they plan their festive season travel. The media strategy is designed to reach family and ‘bleisure’ travel decision-makers in key metropolitan and regional markets.

Client: Quest Apartment Hotels
GM of Brand, Digital and ESG: Anthea Dimitrakopoulos

Creative Agency: Weld Stories
Founder and Director: Shannon O’Meara
Head of Content: Jessica Irvine
Creative Strategist: Bek Day
Media Planner: Hayden Barker, Made Media

Film Production and Post-Production Company: Weld Stories
Director: Tiggy Cameron
DOP: Kate Cornish
Photographer: Cara O’Dowd
Production Manager: Fiona Edwards
Casting: Chicken & Chips Casting
Editor: Vanessa Bray
Sound: Guy Fenech, Calico Sound
Colourist: Wesley Grant
1st AD: Frankie Noble-Shelton
1st AC: Molly Sutherland
2nd AC / Data Wrangler: Aiden Emery
Digital Operator: Joe Kennedy
Gaffer: Gabriel Morrison
Best Boy: Nicholas Jansz
Key Grip: Paul Micallef
Sound Recordist: Andrew Shakallis
Production Designer / Wardrobe: Adrienne Andrews
Art Dept / Wardrobe Assistant: Rikki Clark
Hair & Make-up Artist: Lorella Giannini