Queensland Police Credit Union launches ‘We’re Here For The Heroes’ campaign via Blue Pencil
Queensland Police Credit Union (QPCU) has launched its new brand campaign today via Blue Pencil Advertising.
Blue Pencil Advertising was commissioned by QPCU to refresh the brand inline with its new corporate vision, mission and value statements.
At the heart of the new brand campaign is the idea that QPCU is there for the everyday heroes.
Says James McDonald, director at Blue Pencil: “This new brand campaign sits at the core of everything QPCU does. It’s why they’re different to banks and other credit unions and it underpins what they do and why they do it.
“There is no more compelling or believable story than those told by real people, speaking plainly, honestly and without any ulterior motive. Using the members and their stories for the heart of the campaign, three member’s stories were filmed and they show that members understand, believe and like QPCU’s approach to their banking needs, and the ways in which they enrich the Queensland community.”
The campaign is supported by Adshels.
Client: Julia Pearce
Suit: Jannet Lidstone
Creative: Ken Roney & Darren Masters
4 Comments
Onya Kenny & Dazza. That’s betterer than anything out of the Valley
The stories weren’t filmed, James. They’re a slideshow of still images set to a cliche music track. There’s a big difference. You always were a good turd polisher.
God bless you.
It’s not better than anything out of the valley. A few of us who work here have craft, effectiveness and creativity runs on the boards that would disprove your position. It’s crap. First base at best. It’s a stealo.
Nothing against the wonderful people of QPCU. They are remarkable and deserve better.
That’s a bit Rich.