Queensland peanut farmers release power ballad and video clip to raise awareness of Aussie peanuts for Bega Simply Nuts via Thinkerbell

A group of Aussie peanut farmers have come together to perform and release a song “We’re Simply Nuts (for Aussie Peanuts)” to raise awareness that unlike some natural peanut butter brands, Bega Simply Nuts only uses 100% Aussie peanuts. The song is part of a campaign developed by Thinkerbell.

Australians might be surprised to learn that, currently, two thirds of the peanuts that are consumed in Australia are imported. Bega is working with Aussie peanut farmers to grow the size of the Aussie peanut industry – and is why Bega is proud to offer the nation Simply Nuts.

The song was recorded and filmed on a peanut farm in Bundaberg and features a bunch of local peanut farmers, including three generations of Rackemann family peanut farmers.

Says Mark Rackemann, a 3rd generation peanut farmer: “I’ve been growing peanuts my entire life and, along with my family, couldn’t be happier to be involved in recording We’re Simply Nuts (For Aussie Peanuts). This is just what our industry needs to promote our Australian growers. We put our heart and soul into this song and we hope people love it.”

Says Ben Couzens, chief creative tinker at Thinkerbell: “Simply Nuts is a natural peanut butter brand that prides itself on only using 100% Aussie peanuts. We thought a nutty way to get Australia to see the brand’s passion for home grown peanuts was to get the farmers to put down their tools for a day and pick up a microphone. They might not be the world’s best singers, but they are bloody good at growing the world’s best peanuts.”

Says Jacqui Roth, brand manager at Bega: “We’re really proud of our farmers and we hope all Aussies do themselves a favour and give this song a spin, and more importantly support our Aussie farmers by buying Simply Nuts.

“We’re Simply Nuts (for Aussie Peanuts)” made its premiere on Queensland’s Hit 89.1 and 4SD radio stations on October 21st, and also made the news across mainstream media including; Channel 7 Sunrise, Channel 7 Regional News, Channel 10 Regional news – WIN, ABC News (Wide Bay and Tropical News), Bundaberg Today, Queensland Country Life and Burnett Today (Kingaroy).

Client: Bega
Matt Gray – Head of Marketing
Jacqui Roth – Marketing Manager
Tim Tielen – Assistant Brand Manager (Peanut Butter)
Hannah Saliba – Brand Communications and PR Manager
James Coleman – Marketing Manager, Digital & Communications
Phoebe Bullen – eCommerce & Social Media Manager

Agency: Thinkerbell
Izzy Daniels – Thinker
Regina Stroombergen – Lead Creative Tinker
Madeleine McConnachie – Lead Media Thinker
Tom Vizard – Lead Creative Tinker
Ben Couzens – Chief Creative Tinker
Terry Mann – Content Tinker
Grant Anderson – National Head Producer
Adam Ferrier – Chief Thinker
Nikia Shepherd – Head Thinker
Alexander Brinkhoff – Lead Media Thinker
Content Creation: Light & Shade
Josh Zaini – Director / Co Founder
Emma Horne – Producer