Qantas staff express why they love what they do in latest campaign executions via Special Group
From today Monday June 1st, Qantas will progressively launch a new series of digital, print, social, below the line, out of home and in-terminal advertisements and videos via Special Group, celebrating Qantas staff, the work they do and the unique spirit with which they do it.
This series is an extension of the Feels Like Home brand campaign and taps into the reason why so many people choose to fly Qantas – our people.
The series features a pilot, flight attendant, operations staff and a lounge host. Each explains in their own words why they love what they do and their personal commitment to offering great experiences for customers.
10 Comments
Really ? Why would you PR this ?
Amazing. PR the shit out of that.
wow..another vanilla piece from Special Group.
Money making vomit for Specisl Group
They want to be credited for writing these ads first
“I don’t make advertisements
I make promotions to help people buy our shit”
Funny, I sent my work to these guys once and they said it wasn’t good enough.
For a moment I wondered why there were no credits with this.
Just for a moment.
The truth is Special Group is special. It’s just a name
The 1987 AWARD annual would like these ads back, please.