PwC Australia has today announced two new additions to its CMO Advisory and Customer Practice.
Dan Robins, Spotify’s former APAC head of automation and data, has joined the firm as director leading the media team within PwC’s CMO Advisory and Customer Practice.
Nicky Bryson has also rejoined the practice as director, brand and consumer insights following her time at TBWA as head of strategy.
Says Justin Papps, partner CMO Advisory: “Welcoming Dan into the team, and welcoming Nicky back, reflects our growth and commitment to build a team of the brightest minds to work on the marketing challenges faced by our clients.
Says Papps: “Dan has extensive experience across the media spectrum and will help our clients solve the challenges they face across media strategy, spend, efficacy and measurement. As a champion of media transparency and efficacy, we look forward to Dan’s contribution to the work we are doing with clients to help them make the most of every media dollar they spend.
“Nicky is well known and respected across the industry having recently launched “The Trenches” – a mentoring program for people in the Marketing and Advertising Industry. Her passion for solving client’s most challenging business and marketing challenges drew her back to PwC, as well as the opportunity to further explore the way societal trends are influencing people’s interactions with organisations and brands.”
PwC’s CMO Advisory focuses on the key areas of marketing, brand and media strategy, structure and spend, helping organisations drive more consistent growth through more accountable, strategic and bold marketing.