The Campaign Brief Live Cannes interview: Loveworks author Brian Sheehan
June 19 2013, 5:34 pm | | No Comments
Campaign Brief caught up with Brian Sheehan, author of marketing book ‘Loveworks’, which launches this week in Cannes.
Loveworks shows how some of the world’s top marketers make emotional connections to win in the marketplace.
Sheehan is associate professor of advertising at Syracuse University. Previously he was with Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi Australia and Japan.