PUMA celebrates Jack Crisp’s milestone with custom ‘Crisps’ and commemorative boots

To mark a major milestone in AFL history, PUMA hosted a playful media moment today outside the Gold St Milk Bar in the heart of Collingwood to honour Jack Crisp ahead of his record-breaking 245th consecutive AFL/VFL game.

On Friday, April 25, the Collingwood midfielder equalled the late, great Jim Stynes’ long-standing record of 244 consecutive games played. This weekend, Crisp is set to surpass it, cementing his place in football history.

A proud PUMA ambassador since 2020, Crisp was surprised with a tongue-in-cheek tribute to his remarkable consistency: his own personalised snack, Jack Crisps—a nod to both his name and his unstoppable playing streak. PUMA conceptualised the stunt in collaboration with Bursty.

To further commemorate the occasion, PUMA also gifted Crisp a pair of custom PUMA Future Football Boots, presented in a boot box styled to resemble the Jack Crisps packaging. The boots will be worn by Crisp during his record-breaking appearance.

PUMA Director of Marketing, Neysa Goh, said: “PUMA and Jack’s partnership began in 2020, and we’re proud to have been with him for a significant portion of his journey toward breaking the most consecutive games in the AFL. Jack’s consistency and resilience have been staggering to watch, and we’re excited to see him continue his career. We congratulate Jack on equalling—and shortly breaking—this record.”

A handful of lucky fans were also treated to the limited-edition Jack Crisps during today’s celebration in Collingwood.