PUMA and Nedd Brockmann take runners to new heights in local ‘Go Wild’ campaign via Bursty

PUMA Australia has launched a local campaign in support of the recently announced global brand campaign  – ‘Go Wild’ – marking an evolution in its brand identity and showing runners re-arranging their lives to chase the highs of running. Brought to life through a 360 campaign featuring OOH, digital, social and events, the campaign celebrates the individual and inspires everyone – amateurs and professional athletes alike – to unleash their true selves and discover greatness in their nature.

Leading the local activity is PUMA Australia and brand ambassador, Nedd Brockmann.

Featured activity includes a hero social edit that captured Brockmann bringing to life the chase for the ultimate runner’s high which features in the global campaign, by taking 25 unsuspecting runners to the top of Mt Kosciuszko. Following a week of 4am ‘milk runs’ attracting crowds of over 600 runners at different locations across the country, PUMA and Nedd surprised 25 runners at the final 4am run in Sydney with a wild once in a lifetime opportunity. Transported from Sydney via bus and chartered plane, the group commenced their run from Charlotte Pass to the Kosciuszko summit, the highest point of Australia in PUMA’s NITRO running range of footwear.

“What better way to celebrate that runner’s high feeling than tackling the run to Australia’s highest mountain?” said Brockmann. “All you need is the right attitude, and you can conquer anything.”

Kicking off with a focus on the sport of running, PUMA’s global ‘Go Wild’ campaign went live alongside the release of a global brand film (featured below), developed by adam&eveDDB, London. The film is a tribute to runners unlocking the runner’s high and rooted in the belief that running is at its best when you chase the highs, with PUMA unleashing the energy inside you so you earn that feeling.

“We wanted to find a way to launch this campaign in a uniquely Australian way. With this new chapter for the brand, PUMA aims to inspire professional and everyday athletes to look inside themselves to find their own greatness and we think Nedd Brockmann epitomises this message so we couldn’t think of a more fitting way to bring the ‘Go Wild’ campaign to life and share our NITRO™ running range with our market,” said Daniel Pustina, PUMA Oceania Managing Director.

The campaign will continue through 2025/26 by strategically spotlighting different categories within sport, including basketball and football, and leveraging key global sporting events.

For more information about PUMA Go Wild, visit www.puma.com or follow our journey on social media @PUMAAU.

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