Publicis Mojo NZ Jack Delmonte and Hadleigh Sinclair are double winners of Grand ORCAs
Guest MC Mike Hosking led the Grande ORCA proceedings at Atico Cocina in Drake Street
Auckland yesterday and for the third year in a row, The Radio Bureau’s annual award ceremony saw one creative duo walk away with both big prizes.
Publicis Mojo’s Jack Delmonte and Hadleigh Sinclair scooped the People’s Choice and Grande ORCA award with their Subway Low Fat campaign, a hit with this year’s judges Josh Lancaster, Jamie Hitchcock, Philip Andrew, James Mok, Anne Boothroyd and Regan Grafton.
LISTEN TO THE WINNING ENTRY HERE Subway Low Fat Campaign 3.mp3
Judges comments included:
“Standout radio. Great script, great writing and clever production.”
“I love this campaign, beautifully written”
“Simply f*cking funny!”
“Relentless gags and … a brave, honest approach from someone like Subway – talking to fatties about being fat, something much closer to their hearts perhaps than health and wellbeing.”
Delmonte and Sinclair’s campaign was also the landslide choice for the 600+ advertising, radio and creative folk who took time out to vote for the People’s Choice Award.
As double winners, the team walk away with $1,000 cash, glitzy glass trophies and a trip to the south of France to see their work showcased at the Cannes Radio Lions. And despite a long night of celebrations, the guys were up early knocking on TRB’s front door, to claim their comedy oversized cheques (apparently one of their top bucket-list items!)
As the winning client, Subway wins a radio schedule to the ratecard value of $50,000 (so keep an ear out for more good stuff from the winning team).