Publicis Groupe ANZ appoints Jason Tonelli to newly-created chief product officer role

Publicis Groupe has today announced the appointment of Jason Tonelli to the new role of chief product officer.

Tonelli has been charged with expanding strategic partnerships and products across data science, analytics, commerce, content and performance marketing, to ensure the Groupe identifies and develops new products for clients to help them in their marketing transformation journey.

As part of Tonelli’s broadened remit, he will retain his current role as CEO of performance marketing agency, Performics.

Says Michael Rebelo, CEO, Publicis Groupe ANZ: “As the chief product officer, Jason will ensure that we take a collaborative approach to ongoing product development; enhancing our product solutions for our clients across the Groupe. Jason will advance solutions and product roadmaps across the key areas of data science, analytics, commerce, content and performance marketing.”

In other roles, Tonelli was previously Publicis Media ANZ’s chief digital and technology officer, and executive director of technology, digital and content at Starcom Australia. He has been CEO of Performics for the past two years, and he serves on the board of directors for the Audited Media Association of Australia.

Says Tonelli: “Publicis Groupe is a company known for supporting the growth of its talent, and solving complex problems for its clients in disruptive and creative ways. After almost eight years with the business, being able to further connect our products and empower the people in our brands to bring together creativity, media and technology for our customers is an exciting opportunity.”