Prospan says ‘Don’t ignore a cough’ in newly launched creative campaign via Affinity
Independent Sydney tech-driven media, CX and advertising agency Affinity has commenced the creative launch for Prospan, Australia’s No. 1 children’s cough medicine*. Sitting under the mother brand of Flordis clinically proven natural medicines, this is Prospan’s first marketing activity with the agency since it was appointed.
Despite a 65 year global heritage, Prospan has faced increased competition in the natural cough relief category over recent years and is now looking to solidify its leadership position in Australia with a string of traditional, digital and data-driven activities through Affinity.
Says Luke Brown, CEO, Affinity: “Although we’re launching the creative with print and digital work, we’re equally excited about the data-driven insights that will ensure our message is seen at the perfect time by exactly the right audience. We’re confident that our unique Affinity approach will deliver record-breaking results for Flordis – just like it has for our other clients.”
The ‘Don’t Ignore a Cough’ creative was shot by award-winning photographer Scott Newett, demonstrating how a lingering cough can impact the whole family.
Says Michael Aylward, group marketing manager, Flordis: “Affinity has entrenched themselves into our business, helped define meaningful insights and also developed a campaign we believe will resonate with Australian mums. This campaign is just the start of a long term strategy for Prospan, so we can’t wait to see the results.”
The creative launch is now live with a strong digital, print and POS presence – targeting both the consumer and health care professional space. The work marks the beginning of a continued customer journey project, which will roll out over the coming months.
*MAT unit and dollar sales, 21/02/16, Pharmacy, Aztec sales data.
Chief Strategy Officer – Angela Smith
Media & Business Intelligence Director – Adam Shar
Creative Director – Marcus Tesoriero
Copywriter – Martin Greguric
Art Director – Nick Brown
Head of Business Management – Cheyne Oxford
Business Director – Renée Stekel
Group Marketing Manager – Michael Aylward
Photographer – Scott Newett
Producer – Doone Colless
Retouching – Limehouse creative
2 Comments
Creative is nice – but not sure what about it makes this “tech driven”
..isn’t a campaign, sadly.
And what’s with the Fifties decor in the featured homes??
Pure Fart Direction for mine.