Project Everyone launches globally delivering the world’s largest digital Out-of-Home campaign

Project Everyone, filmmaker Richard Curtis’ worldwide initiative to promote the United Nations’ global goals for sustainable Development to end extreme poverty and tackle climate change by 2030, has launched globally.

Australia’s out of home (OOH) media owners – Posterscope Australia, APN Outdoor, Adshel, QMS, JCDecaux, Val Morgan Outdoor and Executive Channel Network – have partnered with Project Everyone in their quest by engaging with OOH media owners around the world to ensure that Project Everyone advertising is shown as widely as possible over the seven days.

125 media partners have pledged to supply over 140,000 OOH screens in 450 cities around 28 countries globally to display the ads in what aims to become the world’s largest ever advertising campaign. The ads have been designed by Richard Curtis himself and will run in busy central locations with high footfall including Piccadilly Circus in London, Swanston Street in Melbourne (pictured), Bukit Bintang in Kuala Lumpur and Times Square in New York.

Project Everyone, the brainchild of filmmaker and Comic Relief founder Richard Curtis, aims to share the United Nations sustainable development goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.

Locally, Posterscope Australia is working with a number of media partners – APN Outdoor, Adshel, QMS, JCDecaux, Val Morgan Outdoor and Executive Channel Network – who are offering pro-bono out of home space to bring the project to life, broadcasting the message across over 970 sites in six cities in Australia.

Says Richard Curtis, founder of Project Everyone: “The best chance of the UN’s global goals being met is if everyone is aware of them, and that’s where Project Everyone comes in, along with the support of its many partners. I have been overwhelmed by the response of brands, consumers and institutions alike to this initiative. Posterscope has been instrumental with getting out of home media owners on board to help us get our messages across, to really raise public awareness of the issue at hand. With their help, we have secured sites in the busiest areas of key cities around the world to visualise the global goals and what Project Everyone stands for.”

Says Joe Copley, managing director of Posterscope Australia: “We’re really pleased to have played a part in this huge global campaign – with such meaningful objectives. Thanks again to the media partners who have provided space on their digital Out of Home networks: APN Outdoor, Adshel, QMS, JCDecaux, Val Morgan Outdoor and Executive Channel Network.”

Says Annie Rickard, global CEO of Posterscope: “It is a great opportunity to be involved in an initiative like Project Everyone. We are delighted to be able to capitalise on our media network and connections to help raise awareness around the issues at hand and hopefully, slowly but surely, change the way we live and the world we live in.”