Progressive PR expands team with new hires Olivia Wilson and Ruby McPherson
Consumer and lifestyle communications agency Progressive PR (PPR) has announced two new appointments, Olivia Wilson as Senior Account Manager and Ruby McPherson as Account Executive, as the agency continues to grow across the consumer and lifestyle sectors.
Wilson joins PPR with more than 20 years’ experience in strategic marketing and public relations across Australia, New Zealand, and the UK. She will strengthen the agency’s travel and attractions division, supporting clients including Museum of Play & Art (MoPA), Grazeland and Else Bathhouse. Her expertise spans integrated campaigns, media activations, and partnership development — with a proven track record for delivering high-impact results for both global and local brands.
“Olivia brings an exceptional combination of strategic insight, creative storytelling, and media expertise,” says Tess Yodgee, General Manager, Progressive PR. “Her appointment is a key part of our growth strategy, enabling us to deliver even more ambitious campaigns for our clients in the travel and attractions space.”
Joining as Account Executive, Ruby McPherson brings fresh energy, a strong academic foundation in PR, and a passion for consumer media and content creation, adding further depth to PPR’s growing client portfolio.
These appointments follow a strong period of expansion for PPR, including new business wins such as Latrobe Health Services, BIC, The International Women’s Development Agency (IWDA) and Poppin’ Popcorn, along with the recent merger with specialist family and parenting agency Rover Communications.
Together with its membership in the Assembled Group, PPR’s growth and new appointments reflect its commitment to investing in top talent and delivering purposeful, results-driven communications across the consumer, lifestyle, toy and parenting, travel, and attractions sectors.
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