Probiotic yoghurt brand Activia appoints Always Human as lead social media and PR agency

Leading integrated marketing agency Always Human has been appointed to head social media, influencer marketing and PR in Australia for global probiotic yoghurt brand Activia (Danone).

Always Human will provide services including integrated social media and communications strategy, channel management, media relations, as well as both ambassador and influencer strategy and management.

Activia, a global leader in probiotic yoghurt, is renowned for its unique probiotic formula that supports gut health. As part of this new appointment, Always Human will help Activia engage more Australians through targeted PR campaigns, always on social content and advocacy efforts as the brand aims to educate and drive more awareness around the vital role of gut health in everyday lives.

Says Josh White, CEO, Always Human: “We are pleased to welcome Activia to the Always Human family. Our team is passionate about creating meaningful campaigns for brands that champion healthier lifestyles. We look forward to working closely with Activia to bring their message of gut health to an even wider audience in 2025 and beyond.”

Yousra Ayad, senior brand manager at Activia Australia, expressed her enthusiasm for the partnership: “We’re excited to work with Always Human to further strengthen our commitment to promoting healthy guts across Australia. Their creativity and experience in delivering impactful campaigns make them the ideal partner to help bring Activia’s brand values to life in fresh and engaging ways.”

With major announcements and innovations set for 2025, the partnership between Always Human and Activia is poised to make a significant impact on the health and wellness conversation in Australia.

For further information visit: https://www.activia.com.au/