Pringles unveils new ‘Shoot From The Chip’ work via newly appointed agency partner Thinkerbell

Thinkerbell has been appointed as Pringles local content and earned agency after a competitive pitch process, earmarking its partnership with the launch of Shoot From The Chip.

Announced as part of Pringles’ collaboration with the Sydney Kings, Shoot From The Chip is a new digital platform which brings the game alive, making every shot, from a slam dunk to a layup, even more exciting for basketball fans.

For every Sydney Kings’ home game this season fans can head to www.pringles.com/shootfromthechip to play the interactive game, and use their baller knowledge slash intuition slash guessing acumen to win big, based on real-time in-game action.

Taking Shoot From The Chip to a whole new level, a new trick shot video is popping off online, featuring Kings players – including Pringles’ ambassador Kouat Noi, and even Mr. P himself – making some unbelievably impossible shots.

Says Dan Bitti, head of Pringles and Salty Snacks ANZ: “We’ve been looking for a creative partner to help us connect with our consumers through culture, and for Pringles to be deeply linked to the occasion of ‘snacking & watching sport’. ‘Shoot from the Chip’ is just the first step in how we start to engage in a fun way and who better than with the Thinkerbell and the Sydney Kings to help bring this to life for the fans, whilst they are ‘popping’ open a can of Pringles and cheering on the Kings.”

Says Phillippa Netolicky, general manager at Thinkerbell North: “Thinkerbell’s partnership with Pringles perfectly aligns with our vision of creating Measured Magic. Shoot From The Chip, which allows Pringles to pop up in unexpected places and engage with a new army of Australia’s basketball fans, is just the beginning of our exciting work with Pringles.”

For more information on how to play Shoot From The Chip, follow Pringles (@pringlesdownunder) on Instagram or visit the website this Sunday: www.pringles.com/shootfromthechip.

Client: Pringles (Kellanova)
Creative & Earned: Thinkerbell
Partnerships: Hoops Capital
Production: TSE + Chisel
Shoot From The Chip microsite: LegRoom