Primo Foods appoints DO. Agency

DO. Agency has been apponted as creative agency of record for FMCG brand Primo Foods following a competitive pitch.

Says Paul Coles, Partner and Managing Director at DO. Agency: “We’re incredibly excited to be working with Primo, an iconic Australian business with some incredible brands, led by a brilliant bunch of marketers. We can’t wait to partner with Susanna and the team, to continue to develop, build and grow their brands.”

Says Susanna Polycarpou, General Manager Marketing & Innovation at Primo Foods: “We were looking for an agency that could think differently, challenge us creatively, and bring fresh thinking to our brands. DO. were impressive across the board, as well as being a great cultural fit. Their ability to solve business problems and engage in an agile way is refreshing.”

This new partnership comes after the agency’s expansion with six new offices across Asia in Singapore, Japan, the Philippines, Thailand, Vietnam, and Malaysia as well as the upcoming launch of their London office.

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