Prezzee brings Christmas magic to life with launch of ‘Magical Messages’ campaign
One of Australia’s leading digital gift card platforms Prezzee is set to make Christmas 2024 unforgettable with the launch of its innovative Magical Messages campaign. The campaign introduces personalised video messages from Santa Claus, designed to bring joy to families worldwide.
The Magical Messages campaign combines the nostalgic tradition of Santa’s Nice List with the digital age, allowing parents to nominate their child for Santa’s list through an easy online form. Santa will then deliver a bespoke video message mentioning the child’s name, age, and hometown, adding a touch of personalised magic to the festive season.
“Christmas is about creating meaningful connections and magical moments,” says Jane Scotcher, CMO, Prezzee. “This campaign allowed us to deliver an extraordinary experience that’s both nostalgic and innovative. It’s about spreading joy globally, starting right here in Australia.”
To further enhance the campaign, customers can add a Festive Smart eGift Card from Prezzee, a digital gift card that can be used at leading Australian brands such as LEGO, Toys R Us, and Xbox. The eGift cards can be paired with Santa’s video message, delivering a complete festive experience for families.
Prezzee’s Magical Messages campaign aligns with the growing consumer demand for personalised, shareable experiences that amplify joy during the holiday season. With a personalised digital experience at its core, the campaign also reflects the evolution of brands creating a unique opportunity to connect with customers in innovative ways.
To amplify the campaign’s reach, Prezzee will launch a multi-channel strategy including:
– Influencer collaborations with family and parenting content creators.
– Engaging PR campaigns targeting marketing, media, and retail trade press globally.
– Social media activations using the hashtag #PrezzeeMagicalMoments to drive user-generated content.
The campaign’s international reach extends across Australia, New Zealand, the UK, and the USA, with PR and influencer outreach managed by Comms 101, UK Press Office and influencer engagement will be supported by Antidote, Prezzee’s incumbent UK agency. Comms 101 will oversee media engagement, digital strategy, and influencer partnerships tailored to each market, ensuring maximum visibility for the campaign.
Adds Scotcher: “This campaign showcases the future of experience-led marketing. Personalisation, digital convenience, and the magic of Christmas are seamlessly integrated to deliver unparalleled holiday joy.”
1 Comment
To Raven Lee , 6 years old and her little brother
Reign, 3 years old. You both have been on the nice list for Christmas . At your home in Wyee were you live with your mum, who would agree that for most of the year, you two have been good kids. So I wish you a Merry Xmas
Love Santa Claus